Crafting the LYSS Brand: A Yearlong Process
Over the span of a year, our team had the privilege bringing the new brand LYSS to life. Our team poured creativity, dedication, and expertise into every aspect of the project, resulting in a brand that embodies self-love, empowerment, and individuality.
Logo: A Symbol of Empowerment
The LYSS logo is a visual representation of the brand's commitment to empowerment and self-expression. With its bold serif font and delicate handwritten script, the logo symbolizes the strength and softness of the LYSS woman, adding a touch of creativity to the brand identity.
Website: Capturing the Essence of LYSS Online
Guided by Leen's vision, we designed www.lyssbyleen.be to be more than just an online store. Our goal was to create a digital space where women could explore LYSS's curated collections and feel inspired to express themselves through fashion. The website's sleek design and intuitive navigation reflect LYSS's mission of self-love and empowerment.
Packaging: Elevating the Customer Experience
We collaborated with Leen to design unique paper bags and canvas bags that would enhance the unboxing experience for LYSS customers. Each bag was meticulously crafted to reflect the brand's essence of strength, beauty, and individuality, adding a touch of Studio Matti's creativity to every purchase.
Print Materials: Inspiring Women Through Design
Our graphic design expertise was put to work in creating LYSS's print materials, which serve as expressions of the brand's values and mission. From empowering postcards to unique gift cards, every design was crafted to inspire women to embrace their uniqueness and feel confident in their own skin.
Store Design: Creating Inviting Spaces
As LYSS prepared to open its physical stores, we collaborated with the LYSS-team to design welcoming spaces that would embody the brand's ethos. From window displays to interior decor, every element was thoughtfully curated to create an atmosphere where women feel comfortable exploring their personal style.
Working on the LYSS brand was a rewarding journey of creativity and achievement. Together, we've created a brand that celebrates self-love, empowerment, and individuality, and we're proud to have played a part in bringing Leen's vision to life. As LYSS continues to grow and inspire women everywhere, we look forward to seeing the impact of our collaboration unfold.
