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studioMATTI . communication & graphic design studio . we create timeless & remarkable brands.

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SET TO LAUNCH 01.09.2024

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strategy • branding • website/webshop • print/packaging • communication • digital marketing • social media/seo

Brand Building: Beauty & Soul Journey

Beauty Soul Journey's visual identity is a serene narrative woven from the natural landscapes of Japan, Bali, and Ibiza. At the heart of this narrative are two distinct monograms, each a testament to the brand's deep connection with nature's elements—water and stone. These monograms, designed with the brand's island-inspired tranquility in mind, serve as the cornerstone of a visual identity that speaks of balance, peace, and rejuvenation.




Monograms: The Harmony of Water and Stone

The first monogram draws its inspiration from the gentle, rhythmic waves that caress island shores, encapsulating the fluidity and peace of water—a symbol of the calm one finds during a soothing massage. This wave-inspired monogram represents the brand's commitment to tranquility and the healing power of nature's most enduring element.

In contrast, the second monogram is inspired by the zen-like balance of stones, an emblem of the stability and harmony found in nature. This monogram reflects the brand's philosophy of inner balance and calm, echoing the serene practice of stone balancing that is deeply rooted in Japanese culture.




A Palette Inspired by Island Aesthetics

The visual identity is further enriched by a color palette that mirrors the sandy tones and natural hues of island landscapes. These colors, ranging from the soft tan of beach sands to the lush greens of tropical foliage, are carefully chosen to represent the island aesthetic—each shade contributing to the narrative of peace and natural beauty that Beauty Soul Journey embodies.


The Digital Oasis: Beauty Soul Journey's Website

In translating this serene visual identity to the digital realm, Beauty Soul Journey has crafted a website that stands as a virtual sanctuary. The site is a seamless extension of the brand's identity, inviting visitors to immerse themselves in a digital experience that echoes the tranquility of its physical counterpart. Through every element, from the wave and stone-inspired monograms to the sandy palette of the design, the website offers a journey into the heart of Beauty Soul Journey's ethos.




A Journey of Serenity and Balance

Beauty Soul Journey's visual identity is more than just a brand aesthetic; it is a journey into the heart of tranquility, balance, and natural beauty. Through its thoughtfully crafted monograms, inspired by the elemental beauty of water and stone, and its serene color palette, the brand offers an invitation to step into a world of peace and rejuvenation. It is here, in this harmonious blend of nature's elements, that the soul finds its journey.




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