urban therapy

brussels, belgium - 2020

www.urbantherapy.be

branding, stationery collection & webshop for urban therapy.

based on the already existing logo and the vibe of the shops, the branding

has a minimal approach with soft nude colours and line drawings of plants.

every elementen is empty without the others. together they are forming a whole.

natural, pure, honest & timeless are the main values of this branding.

 

these elements form the basis for various in-house applications 

such as the cup, the stickers, the menu & the webshop. 

 

based on these colours but with the aim of being 

more vibrant and eye-catching, 

different packagings were also developed such as 

the essential oils, the multi-use oil and the gift box.

branding, stationery collection & webshop

urban therapy

brussels, belgium - 2020

www.urbantherapy.be

branding, stationery collection & webshop for urban therapy. 

 

based on the already existing logo

and the vibe of the shops

the branding has a minimal approach with soft nude colours and

line drawings of plants.

every elementen is empty

without the others.

together they are forming a whole.

natural, pure, honest & timeless

are the main values of this branding.

 

these elements form the basis 

for various in-house applications 

such as the cup, the stickers,

the menu & the webshop. 

 

based on these colours

 but with the aim of being 

more vibrant and eye-catching, 

different packagings were also developed such as 

the essential oils, the multi-use oil

and the gift box.

branding, stationery collection

& webshop