branding, packagings & webshop for urban therapy.
based on the already existing logo and the vibe of the shops, the branding
has a minimal approach with soft nude colours and line drawings of plants.
every elementen is empty without the others. together they are forming a whole.
natural, pure, honest & timeless are the main values of this branding.
these elements form the basis for various in-house applications
such as the cup, the stickers, the menu & the webshop.
based on these colours but with the aim of being
more vibrant and eye-catching,
different packagings were also developed such as
the essential oils, the multi-use oil and the gift box.
later on a cosmetics collection was design
with a more colourful approach.
photography by studio ayoube
urban therapy - branding, packaging & webshop
brussel, belgium - 2020/2022
branding /graphical guidelines
digital / webdesign + website
illustration / artbook design
packaging / oil collection
print / cosmetics collection
packaging / shampoo collection