branding, packaging & webshop

for tea sommelier veerle stoffels, 

author of puur thee.

 

the different layers of taste

you can find in a cup of tea 

were the biggest inspiration for the branding of tasting tea.

the layers are represented

by aquarel stains.

each tea has its own composition

based on the colours

you see, smell and taste

when you are drinking it.

together with the hashtag

and the color of the packaging

they are telling a story

and reflecting what

you can expect of the tea.

this branding formed also

the base for the

development of the webshop.

branding, packaging & webshop

tasting tea, first collection by veerle stoffels

brussels, belgium - 2020

www.tasting-tea.com

branding, packaging & webshop

 for tea sommelier veerle stoffels, author of puur thee.

 

the different layers of taste you can find in a cup of tea 

were the inspiration for the branding of tasting tea.

the layers are represented by aquarel stains.

each tea has its own composition based on the colours

you see, smell and taste when you are drinking it.

together with the hashtag and the color of the packaging

they are telling a story and reflecting what you can expect of the tea.

this branding formed also the base for the design of the webshop.

branding, packaging & webshop