branding, packaging & webshop
for tea sommelier veerle stoffels, author of puur thee.
the different layers of taste you can find in a cup of tea
were the inspiration for the branding of tasting tea.
the layers are represented by aquarel stains.
each tea has its own composition based on the colours
you see, smell and taste when you are drinking it.
together with the hashtag and the color of the packaging
they are telling a story and reflecting what you can expect of the tea.
this branding formed also the base for the design of the webshop.
tasting tea - branding, packaging & webshop
brussels, belgium - 2020/2022
branding / logo + branding
packaging / winter tea collection #1
digital / webdesign + website
packaging / summer tea collection #1
packaging / accessories collection