branding, packaging & webshop

 for tea sommelier veerle stoffels, author of puur thee.


the different layers of taste you can find in a cup of tea 

were the inspiration for the branding of tasting tea.

the layers are represented by aquarel stains.

each tea has its own composition based on the colours

you see, smell and taste when you are drinking it.

together with the hashtag and the color of the packaging

they are telling a story and reflecting what you can expect of the tea.

this branding formed also the base for the design of the webshop.

tasting tea - branding, packaging & webshop

brussels, belgium - 2020/2022

branding / logo + branding

packaging / winter tea collection #1

digital / webdesign + website

packaging / summer tea collection #1

packaging / accessories collection