logo & branding for the LOF Beauty Concept store

based in halle, belgium.


LOF stands for natural & organic cosmetics. 

no nasties. no chemicals. only the best for your skin.

the store is bright with some golden details and the honeycomb as the interior eye-catcher.

when you step inside, the good vibe and the fantastic smile of dorien, the owner,

immediately overtakes you. this was also translated into the branding

ibiza, natural, minimal, good vibes, relaxing, vacation, pureness.

this is what LOF is all about

LOF Beauty Concept - logo & branding

halle, belgium - 2021/2022

branding / logo + guidelines

stationery / businesscards + marketing

digital / website + content

photography / product

consultancy / interior styling

photography / photo report