Metier
Building on Métier’s existing branding, Studio Matti developed a refined concept that strengthens key elements while maintaining recognizability. The new direction embraces minimalism enriched with warmth, reflecting Métier’s expertise, precision, and craftsmanship. From brandbuilding to website and launch campaign, every detail was designed to sharpen the brand’s presence while keeping it approachable and timeless.
A Minimalist Framework with Depth
The foundation of the identity lies in a monochromatic base accented with subtle warm tones. This balance creates a sharp yet approachable aesthetic—clean, minimal, and sophisticated. By combining restraint with carefully placed highlights, the design mirrors the reliability and attention to detail that define Métier.
Typography with Personality and Precision
Typography plays a central role in reinforcing the structured yet inviting tone. A bold, rounded typeface with a handwritten feel adds personality, while a refined sans-serif ensures clarity and precision. Together, they create a harmonious interplay between strength and warmth—an aesthetic that feels both professional and human.
Layered Details and Visual Restraint
Fine line work, sketch-inspired details, and curated photography add depth and texture without overwhelming the minimalist framework. The design feels tactile yet disciplined, maintaining focus while giving space for the brand’s materiality and craftsmanship to shine through.
Print and Portraits That Elevate the Brand
The refinement extended into tangible touchpoints. Business cards were produced using KURZ Luxor 362 foil on double Multiloft Ultra White Vellum 240gr, adding a luxurious and durable finish that reflects Métier’s high standards. A corporate in-studio portrait shoot brought a human face to the brand, while the launch campaign and website presented a modern yet timeless identity across digital platforms.
REVIEW
"For the branding, communication, and new website of Metier, we collaborated with Studio Matti. It was a very enjoyable and creative process in which our expectations were met step by step, leading together to an exceptionally successful final result. Highly recommended for anyone who wants to elevate the message, look & feel, communication, and website of their (new) business to the next level!"