LYSS
Leen trusted us with her passion project, LYSS, and we couldn't be prouder of the result. Over the course of a year, we developed a complete brand experience - from designing a unique logo that blends boldness and based on her own signature to developing a Lightspeed-integrated website for effortless stock management, we maintained every detail was perfect. With Lyss, we captured Leen’s story and vision, creating something truly special.
Logo: A Symbol of Empowerment
The LYSS logo is a visual representation of the brand's commitment to empowerment and self-expression. With its bold serif font and delicate handwritten script, the logo symbolizes the strength and softness of the LYSS woman, adding a touch of creativity to the brand identity.
Website: Capturing the Essence of LYSS Online
Guided by Leen's vision, we designed www.lyssbyleen.be to be more than just an online store. Our goal was to create a digital space where women could explore LYSS's curated collections and feel inspired to express themselves through fashion. The website's sleek design and intuitive navigation reflect LYSS's mission of self-love and empowerment.
Packaging: Elevating the Customer Experience
We collaborated with Leen to design unique paper bags and canvas bags that would enhance the unboxing experience for LYSS customers. Each bag was meticulously crafted to reflect the brand's essence of strength, beauty, and individuality, adding a touch of Studio Matti's creativity to every purchase.
Print Materials: Inspiring Women Through Design
Our graphic design expertise was put to work in creating LYSS's print materials, which serve as expressions of the brand's values and mission. From empowering postcards to unique gift cards, every design was crafted to inspire women to embrace their uniqueness and feel confident in their own skin.
REVIEW
A team that really took the load off my shoulders as a starting entrepreneur! What more could you need? From the very start of Lyss, Matti has guided us with her knowledge and experience, helping us make conscious decisions and work logically in building our identity, brand, visuals, store, and more. Every step of the way, they thought along with us and challenged us. And even now, I can focus on the store and collections while Matti and her team continue to make sure everything fits together perfectly! A very pleasant collaboration!