iCare
Developing the visual identity for iCare offered Studio Matti the opportunity to translate precision and warmth into a brand that reflects both craftsmanship and modern refinement. Rooted in a minimalist approach, the identity draws inspiration from the earthy richness of bronze and green accents, mirroring the natural elements found in the store. The result is a brand that feels grounded yet elevated, timeless yet approachable.
A Grounded Palette of Earth and Elegance
For iCare, we created a palette infused with muted tones of bronze, green, and natural textures. These shades instill a sense of trust and authenticity while maintaining sophistication. Subtle spot elements add vibrancy and balance, ensuring the visual identity feels both modern and connected to nature. This grounded color strategy reflects the brand’s duality—offering clarity and softness, form and function.
Typography Inspired by Perspective
Typography takes center stage in the iCare identity. Playing with lens-inspired shapes and fluid abstractions, the typographic language echoes the essence of eyewear—bringing focus to detail while celebrating beauty in perspective. Bold, clean lines are softened by organic curves, creating a dialogue between digital precision and analogue warmth. The type system becomes more than functional: it embodies the craftsmanship and clarity behind every iCare frame.
Textures that Evoke Trust
Natural textures and muted tones weave through the brand’s touchpoints, from print to digital. These design choices evoke trust, authenticity, and timeless appeal. By combining sharp precision with soft, organic details, iCare’s identity mirrors the duality of eyewear design—technical craftsmanship infused with human warmth.
Reflecting a Timeless Experience
iCare is more than a brand—it is an experience. Every detail of the identity reflects the clarity and craftsmanship that define the eyewear, connecting the natural and the refined. The final result is a timeless design that embraces modernity while remaining rooted in authenticity, offering a fresh perspective on contemporary eyewear.
REFLECTING
Since 1988, iCare has been the reference in Halle for high-end glasses, sunglasses, and contact lenses. With a wide selection that appeals to both young and old, the brand combines expertise with elegance. Our identity work builds on this legacy, reinforcing iCare’s position as a trusted name in eyewear—where timeless design meets individual style.