F&S x Unizo
For corporate brands, staying visible and connecting with new audiences is just as crucial as it is for lifestyle brands—perhaps even more. With Fosbury & Sons Alfons, Studio Matti had the opportunity to create a crossmedia communication campaign in collaboration with UNIZO, highlighting both the stunning Alfons location and its vibrant community. By combining print, digital, and social media, we ensured consistent visibility across every touchpoint.
Bringing the Location and Community to Life
At the heart of the campaign were three reels: two highlighting Alfons members and one showcasing the location itself. These stories captured both the human side and the architectural character of Fosbury & Sons Alfons, giving audiences a vivid sense of what makes the space unique.
A Strong Presence in Print
The collaboration with UNIZO allowed us to extend the campaign into the offline world. Fosbury & Sons Alfons featured twice in UNIZO’s magazine: a full-page spread and a half-page story. These placements gave the campaign authority and reach within the corporate ecosystem, reinforcing the visibility of the brand to a professional audience.
Newsletter Banners that Build Recognition
To ensure ongoing engagement, we designed five newsletter banners dedicated to the location. Each banner offered a fresh angle on the Alfons experience, while maintaining a consistent visual and verbal identity. This approach strengthened recognition and positioned Alfons as a workplace that combines professionalism with creativity.
Consistency Across Channels
Beyond campaign assets, we developed content for the Fosbury & Sons Alfons digital channels, ensuring that the same visual language carried through to social media. This alignment between offline and online platforms created a coherent, recognizable presence across every touchpoint.
REFLECTING
The Fosbury & Sons x UNIZO campaign seamlessly blended corporate professionalism with creative storytelling. From reels to newsletters, from print to digital, the Alfons location was showcased as more than a workplace—it is a community hub where business and creativity meet. At Studio Matti, we are proud to have shaped a crossmedia campaign that captured the essence of Fosbury & Sons while connecting with a broader corporate audience.