Bobbi
Bobbi is a kids’ clothing brand made for curious, crabby, joyful little ones who like to do things their own way—sideways, upside down, or however they please. Studio Matti had the joy of creating Bobbi’s world from the ground up, shaping both its verbal and visual identity. With a playful brand story, a vibrant webshop, social media branding, print, and packaging, we built a universe where kids can explore who they are and feel brave enough to show it.
A Verbal Identity Rooted in Play
At the heart of Bobbi lies a simple message: be your own bobbi. The verbal identity is quirky, playful, and filled with imagination—capturing the everyday magic of childhood. The tone speaks directly to kids and parents alike, reminding them that growing up isn’t about fitting in, but about exploring who you are.
Visual Identity with Everyday Magic
Hand-drawn illustrations bring Bobbi’s world to life, adding little sparks of whimsy and wonder. The color palette combines warm and gentle hues with unexpected pops—like a sunbeam through the trees, a splash of lemonade, or a cozy hug. Together, these elements create a soft yet energetic universe that feels as alive and unpredictable as childhood itself.
A Webshop Made to Grow
We translated this identity into a webshop with full Lightspeed integration, designed to be as intuitive and flexible as the brand itself. The digital space balances functionality with playfulness, making it easy for parents to shop while keeping the quirky, imaginative spirit of Bobbi alive.
Packaging, Print, and Social Media Branding
The Bobbi experience extends far beyond clothing. We designed playful packaging that feels as fun as what’s inside, along with print applications like gift cards and window visuals that bring Bobbi’s story into the physical world. On social media, we developed a consistent branding system that translates the brand’s tone and colors into engaging content.
REFLECTING
Bobbi’s brandbuilding project shows how identity can become a universe. From tone of voice to typography, webshop to packaging, every touchpoint tells kids the same thing: be your own bobbi. At Studio Matti, we’re proud to have created a brand that celebrates individuality, imagination, and the everyday magic of childhood.