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Beauty & Soul Journey

For Beauty & Soul Journey, a massage therapist with locations in Brussels and Ibiza, we wanted to create a brand that reflected the tranquility and rejuvenation of serene mornings on a paradise island. Our approach to the branding, photoshoot, website, and communication was designed to transport clients into a peaceful, restorative world—an essential retreat from their everyday lives.

Beauty & Soul Journey offers more than just massage treatments—it offers an experience of pure relaxation, where the elements of nature, water, and sunlight come together in harmony. The challenge was to translate this sense of calm into a complete visual and digital identity, from branding to print and online communication, that embodied the essence of the business.

The Branding: Soft, Personal, and Elegant

The branding for Beauty & Soul Journey was inspired by the calm and balance of serene island mornings. We used soft green and white tones to evoke a sense of peace and rejuvenation, creating a sanctuary in visual form. The logo was designed with a combination of an elegant font paired with the owner Keiko’s handwritten signature, adding a personal touch that reflects her hands-on, individual approach to each client’s well-being.


The Photoshoot: Capturing Tranquility in Ibiza

For the photoshoot, we brought the entire team to Ibiza to capture the perfect atmosphere. The location, bathed in natural light, was carefully chosen to reflect the beauty and serenity that Beauty & Soul Journey embodies. With thoughtful styling and a dreamy setting, we were able to create a visual narrative that feels like an escape—a perfect reflection of the brand's values. The images radiate calmness and invite clients into a world of relaxation.

The Website: A Multi-Layered Digital Experience

The website for Beauty & Soul Journey was designed to be a seamless extension of the brand—simple to navigate, elegant, and layered with depth. Visitors can easily explore the different sections, from treatments to the Ibiza retreat and even the webshop. Each layer of the site mirrors the tranquility of the brand, with a user-friendly interface that allows clients to book treatments and purchase products with ease.


Communication: A Seamless Social Media Strategy

At Studio Matti, we also manage the social media for Beauty & Soul Journey. Our approach to communication is as thoughtful as the branding itself. We handle everything from copywriting and content creation to reporting, ensuring that each post reflects the calm and restorative nature of the brand. Our social media strategy helps build a loyal community of clients who feel connected to the brand’s core values of relaxation and self-care.

REVIEW

"I am so happy I found Studio Matti. They are a great team that has done a great job with branding and expressing the ideas I have in mind for my website, social media more than I could have ever imaged. I look forward to working with them in the future."

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