Atelier Lazuri
Introducing Atelier Lazuri, where we brought a high-fashion brand to life in full motion
Transforming Iranian heritage into bold, hand-crafted luxury.
Atelier Lazuri’s visual identity reflects heritage, craft, and deliberate elegance, bringing Iranian rooots into contemporary high fashion. Every piece is hand-made, blending the precision of couture with the vitality of human imperfection. Textures, embroidery, and rare stones make culture tangible, transforming garments into wearable works of art. Bold, proud, and intentional, the brand celebrates luxury as depth, emotion, and presence rather than excess.
Creating a website that reflects the collection
The website is thoughtfully designed to showcase the collection, translating its unique character and aesthetic into an engaging digital experience. Every element, from layout to color palette is crafted to bring the brand’s visual identity to life, ensuring that visitors can explore and connect with the collection seamlessly. The result is a user-friendly platform that showcases the collection and offers an immersive, easy-to-navigate experience
The color palette captured and expressed into photography
While creating the images, it was essential to highlight the color palette while keeping the visuals bold and playful. We refined the perfect balance of luxury and modernity, and with meticulous attention to every detail, brought each piece to life through photography
Reflecting
We learned the value of designing with cultural sensitivity and intention. This project showed that luxury can be expressed through depth, emotion, and presence rather than excess, and that digital design can extend craftsmanship and heritage when approached thoughtfully. As a team, we enjoyed collaborating on a fashion brand, exploring how identity and artisanal skill can be conveyed through design.