ANAÏS
A new visual identity for ANAÏS, the clothing store where personal style comes to life! The result is a feminine and elegant visual identity, blending soft tones, delicate details and refined design elements to evoke sophistication, serenity, and timeless beauty.
A visual identity with the right intention
We carefully selected the right elements so that it was immediately clear what ANAÏS stood for. Discovering your personal style through self-confidence, elegance and love. The brand identity is characterised by organic textures and shades - shell white, dusty sage green, sun-bleached beige and charcoal black. It is reminiscent of warm evening light, relaxed linen and salt left on the skin.
The typography is thoughtful, feminine and timeless
The logo features a refined serif font with a subtle ligature, with the diaeresis on the ‘ï’ being a silent reference to the poetic origins of the name Anaïs.
Photography that bring the story to life
Anaïs' photography is an extension of the brand: calm, honest and with an eye for detail. Each image is designed to leave space. The compositions ensure that attention is focused entirely on the woman, her posture and her clothing. The colours match the visual identity: soft, neutral tones that radiate calm and timelessness.
Campaign and strategy
Despite a modest advertising budget for a campaign of this scale, our message traveled far, reaching over 35,000 accounts. The data reveals a clear harmony between creative storytelling and user action, affirming the efficiency of our approach. While these results stand strong on their own, the exceptional engagement suggests an even greater horizon with increased investment, the campaign could have unlocked substantial growth in both followers and impressions.
Reflection
The ANAÏS project was an honor to bring to life. It allowed us to weave our passion for visual design with our love for fashion, two worlds united by expression and identity. At the heart of this work lies our belief in the power of self-confidence. Translating that belief into something tangible, something seen and felt, made this project not only meaningful, but profoundly right.