70 Years Lories
Celebrating 70 years of Lories was more than just marking an anniversary—it was about honoring a legacy of style and family tradition while looking boldly toward the future. Studio Matti had the pleasure of designing a one-month communication campaign that brought this milestone to life. From concept to execution, the campaign captured the vibrant spirit of Lories and culminated in an unforgettable three-day birthday celebration.
A Creative Concept at the Core
At the heart of the campaign was a concept that balanced heritage and celebration. The creative direction combined Lories’ timeless identity with festive energy, ensuring the campaign felt both true to the brand and exciting for its community.
Invitations that Set the Tone
The celebration began with a paper invitation designed to reflect the exclusivity of the event. This tangible touchpoint served as the perfect first impression—an elegant nod to tradition while building anticipation for the festivities to come.
Engaging Content Across Channels
To amplify reach, we created social media content and a dedicated newsletter outlining the full three-day program. Together with compelling copy and a celebratory reel, these touchpoints engaged Lories’ audience, inviting both loyal clients and new visitors to be part of the anniversary.
Visuals That Bring the Event Alive
On location, we designed visuals that enhanced the celebratory atmosphere, ensuring consistency between online communication and the event itself. These elements tied the campaign together, allowing guests to experience the brand’s vibrant identity throughout the celebration.
REFLECTING
The 70 Years Lories campaign demonstrates the power of communication in celebrating heritage. By weaving together creative concept, print, digital, and event visuals, Studio Matti delivered a campaign that honored the past while inspiring excitement for the future. For Lories, it was not only a birthday—it was a milestone celebrated in style.